Stephen C. Parker 17044 W 67th Cr, Arvada, CO 80007

stevep@eparkers.org c (303)513-1981, h (303) 432-2680

Qualifications Summary:

Intuitive, creative and experienced eCommerce/ Direct Marketing professional with 10 years of distinguished performance in online marketing and development creating highly successful and visible consumer websites by increasing visitor traffic, lead generation and sales through the implementation of Internet Marketing strategies; natural search optimization techniques, pay-per-click campaigns, SEO, affiliate and banner ad campaigns, competitor analysis, direct mail, persuasive copywriting, link creation campaigns and website metric analysis.

Optimal blend of Corporate and Entrepreneur

Strategic Planning & Marketing	Internet Marketing / SEO
Business Development	Website Design & eCommerce
Direct Marketing	Advertising Campaigns
Competitive Analysis	Metric Analysis & Reporting
Sales & Account Management	Team Building

Experience implementing and or managing the following:

eCommerce Solutions	eMail Marketing	Web Analytics	Affiliate Programs	SEO / PPC
Yahoo Store	ExactTarget	WebTrends	LinkShare	Google AdWords
Island Pacific	Campaigner	Google Analytics	Commission Junction	Yahoo / Overture
Page Digital / Synaro	Lyris	WebSideStory	Yahoo Store	Kanoodle
TekGroup Custom	DirectResponse	Nettracker	AMSWO	Looksmart
Ablecommerce		Yahoo Store		Findwhat
Smartetailing				Booyah
Volusion
Ephibian Custom
MarketLive

Achievement Highlights:

1. Designed, developed, maintained and marketed The Colorado Online Job Connection at ColoradoJobs.com, recognized by Fortune Magazine in the July 5, 1999 “I Got My Job Online” issue as a potential regional threat to Monster.com and later became the job site for Denver’s Channel 7. Now part of Jobbing.com.

2. Designed, developed, maintained, and marketed RacquetballCatalog.com, a high-end Racquetball e-tailer and cataloger that in 2002 became the one of the largest and fastest growing Racquetball specialty dealers in Racquet Sports’ history with approximately 25% to 30% of the high-end Racquetball market share. Now part of Harrow Sports, Inc.

3. Developed the European distribution strategy for a billion dollar EDS business division that distributed personal computers worldwide.

Professional Experience:

BrainScouts, Inc., Arvada, CO

Nov. 2005 to Present

Internet Marketing / eCommerce Consultant and Owner

• Provide Internet advertising, SEO, PPC, website promotion, website design & development, and e-commerce services to small to medium sized companies.

Gaiam, Inc., Broomfield, CO

April 2007 to October 2007

DRTV eCommerce Director

• Converted six websites in 60 days to a new ecommerce platform and managed 12 sites through conversion transition. Websites included TaeBo and The FIRM brands: a $15M web portfolio.
• Identified and corrected a $10M cart programming error unknown by the software vendor.
• Developed ecommerce strategy and implemented total ecommerce solution: branding, software, staff, and logistics.
• Provided market research, financial model and recommendations on new Web 2.0 community initiative, Gaia.com, and reviewed acquisition data for Lime.com, Zaadz.com and others.

Specialty Sports Venture LLC, (Colorado dba’s Colorado Ski and Golf & Bicycle Village)

(Gart Family & Vail Resorts, Inc. Partnership,) Denver, CO

Aug. 2004 to Oct. 2005

eCommerce Director

• Provided strategic direction & management for SSV’s eCommerce / Catalog division reporting to COO.
• Worked with President and COO to attain featured web retailer affiliate status with The North Face, Spyder and Burton which is only granted to a limited number of retailers.
• Analyzed SSV eCommerce’s product mix and developed a 100% increase in the Open-to-Buy budget focused on apparel that increased gross margins and conversion rates and instituted color / size option product management strategies.
• Responsible for all phases of design, development, maintenance and marketing of SSV’s eCommerce websites and catalogs.
• Redesigned GearDirect.com to increase search engine exposure, functionality, and user experience, which led to a 400% increase in web site traffic and a 50% improvement in profitability.
• Implemented segmented branding strategy creating relationship sites for each customer; ski, snowboard, golf, bicycling, Vail logo wear, and outlet brands.
• Redesigned newly acquired GolfBargains.com and increased revenues by $500k in 6 months.
• Produced and mailed three direct mail catalogs and reduced production costs while improving catalog’s quality and increasing revenue.
• Developed consistent monthly direct email campaigns and improved ExactTarget’s use within SSV.
• Managed staff of 15 and other contract developers, designers, graphic artists and Web consultants.

Sports and Gear, LLC, Wheat Ridge, CO

Aug. 2000 to July 2004

Founder and LLC Member - Internet Marketing / eCommerce Director

• Responsible for all phases of design, development, maintenance, and marketing of Sports and Gear, LLC’s websites: RacquetballCatalog.com, SquashCatalog.com, HandballCatalog.com, IRT-Tour.com (Partner community portal) and TennisOutfitters.com.
• Developed all marketing and branding strategies for company and websites; company name, domain names, logos, slogans, ad agency relationships and print advertising, direct mail, catalog, pricing, search engine optimization, affiliate programs, competitive analysis, website and consumer behavior performance analysis, & customer list administration.
• Prepared and analyzed website traffic and trend reports to update Internet Marketing strategies and purchase inventories.
• Conducted competitive analysis to review pricing, marketing campaigns, website design, partnerships, & merchandising.
• Grew website traffic from zero unique visitors per day to over 1500 per day within 24 months for a very small niche sports market with less than 5M racquetball players and less than 100K tournament players, which were our target customers.

Peak Career Management, Inc., Denver, CO

Aug. 1995 to Aug. 2000

Co-Founder - eCommerce / Internet Marketing Director

• Responsible for all phases of design, development, maintenance, and marketing a regional job search web site at ColoradoJobs.com.
• Organized and implemented Internet marketing strategies (Web Wired) and regional marketing initiatives.
• Prepared and analyzed online tracking reports.
• Researched, analyzed and monitored market trends and competitive environment.
• Increased site traffic from 100 unique visitors per day to over 1200.

EDS (Electronic Data Systems), Plano, TX

Aug. 1988 to July 1995

Marketing Analysis & Strategic Planning Manager (92-95)

Manager of Business Analysis (90-92)

Credit & Collections Manager (88-90)

• Developed, managed and prepared the annual global strategic plan for the $1 billion EDS Technical Products Division from 1990 to 1995.
• Created and managed team that oversaw cost analysis, competitive & market research, strategic planning, mergers and acquisitions, budgeting, and financial management reporting.
• Named one of the top young EDS managers in 1993.
• Consulted on two large Logistics Management projects in Europe for Memorex Telex and Tandon Computers and also met with several world-class Dutch logistics firms in Holland and Belgium.
• Led and assigned start-up teams for Division’s expansion into Europe and Canada.

American City Business Journals, Kansas City, MO

Aug. 1986 to June 1988

Credit & Collections Manager – The Network of City Business Journals (87-88)
Assistant Business Manager – Dallas Business Journal (86-87)

Education:

Texas A&M University, College Station, TX

1986 BBA Finance

EDS Professional Development Classes

Sales, Global Awareness, Cultural Diversity, EEOC, Quality, Proposals, Leadership, Financial, & more.

Hobbies:

Coaching Youth Sports, Golf, Skiing, Camping, Hunting, Football, Racquetball and Writing / Reading Mystery Novels